Sarah Lorien Photography Sydney

Capturing More Than Facts: The Heart and Potency of Brand Story Photography

Imagine your products in the hands of your customers once they’ve purchased and taken them home. Imagine your clients living their lives after your service has helped them.

These are the scenarios we want to communicate with your photography.

The power of a photograph goes beyond mere visual aesthetics. It’s about telling a story, creating a connection, and leaving a lasting impression. Enter brand story photography – where images become narratives that connect emotionally with your potential customers and clients.

In traditional branding photography, images often focus on capturing details – items, colours, packaging, location; and while this is necessary, there is a further level that can be reached. When your audience feels a connection or innate familiarity, they become invested in your story.

***When I decided to specialise in commercial and brand photography, all of the beautiful lifestyle family, pets, portraits and fine art images had to vanish from my website! I’ve missed them, so this is a happy excuse to include a few here to illustrate this post.

Meet the very fabulous Miss Frankie, featured in a pleasant but generic scene vs. at home in the living room

Oh that expression! And such a pretty face!

Yes, there’s a big dose of emotion here, and technically the photo is spot on – but that other level, that other dimension is missing.

Young Bull Arab dog with cute tilt to her head, looking in to the camera with a yard in the background

Now, compare it to the lifestyle photo below, in a similar pose, featuring the same gorgeous pup on her living room floor, surrounded by toys and family furniture.

In this example, the customer or client is the very proud and loving pet-parent. The emotional resonance in the second image, the lifestyle photo, is amplified with context. With Frankie on the living room, on her bed, with her toy, and the family Chesterfield couch in the background, there are numerous tangible ties to connect with.

Young Bull Arab dog with cute tilt to her head, looking in to the camera, on her bed cushion on the living room floor with a chesterfield couch in the background

Approaching Brand Photography with the Art of Lifestyle Photography to elevate your business with Story

The process from concept to planning to the photo shoot is a collaborative one. Brand story photography involves working closely with my clients so I understand your business needs clearly and thoroughly.

Investing time and intention into this next-level photography is an investment in the success of your brand. It is utilising our creativity and skills, and it is inherently human too! This is the kind of depth that AI can’t produce, and it will stand out in the crowd.

If you’re inspired or curious about how this could apply to your business or personal brand, contact me for an easy, obligation-free chat!

The images in this post are from my Pet Photography, featuring the inimitable Miss Frankie.
The difference between adequate and outstanding brand photography is the presence of Story. It can take some lateral thinking and extra planning, but it's well worth the effort, producing intentional and emotive images that connect you to your audience.